Marketing Specialist

Marketing Specialist (Lead Designer) 6-8k

I. Job Responsibilities:

1. Brand Image Management: Responsible for the overall planning and standardized implementation of the company's brand visual system, including VI system design, mascot development and promotion, creating a unified and recognizable brand image.

2. Social Media Platform Operation: Operate a matrix of mainstream domestic social media platforms (Video Accounts, WeChat Official Accounts, Xiaohongshu, Douyin, etc.), formulate differentiated content strategies, and enhance user interaction, fan growth, and brand influence.

3. Promotional Material Design: Quickly respond to the needs of various departments, complete the design and production of various promotional materials such as posters, brochures, exhibition materials, and product catalogs, supporting the business promotion needs.

4. Hot Topic Marketing Planning: Combine industry hot topics and platform trends to plan creative marketing solutions, write high-quality copywriting, video scripts, and promotional content to enhance content dissemination.

5. Creative Execution: Complete other marketing tasks assigned by superiors, drive results with creativity, and empower communication with design.

II. Job Qualifications:

1. Design Skills: Solid graphic design experience, proficient in relevant design tools; practical experience in poster design, exhibition design, catalog design, etc., capable of independently completing various visual materials.

2. Copywriting Skills: Strong marketing copywriting skills.

3. Platform Operations: Familiar with the operational logic and content strategies of mainstream platforms such as WeChat Video Channels, WeChat Official Accounts, Xiaohongshu, and Douyin; able to develop content strategies for different platforms.

4. Overall Qualities: Honest, meticulous, responsible, and able to work under pressure; passionate, efficient, and possesses excellent communication and teamwork skills.

5. Bonus Points: Preference will be given to candidates with video shooting and editing experience, and the ability to independently complete the entire short video content production process.

III. Salary, Benefits, and Promotion

1. Salary Structure: Base salary + performance-based pay

2. Promotion Path: Two promotion opportunities per year

P-Series (Professional Track): Junior Marketing Specialist → Intermediate Marketing Specialist → Senior Marketing Specialist

M-Series (Management Track): Marketing Specialist → Marketing Supervisor → Marketing Manager → Marketing Director Deliver value through design, connect the world through content—Join Dingfang and let your creativity be seen globally!